Your domain, your logo,
no SignupDesk anywhere.
Built for agencies and event companies who resell. Attendees register at events.yourbrand.com, receive emails from you, download PDFs stamped with your logo. Nothing on any page hints at the platform underneath.
Every pixel an attendee sees is yours.
Cvent puts their logo on the confirmation email. Bizzabo watermarks the PDF pass. Hubilo shows a "powered by" line at the footer. We do none of that.
From DNS record to first registration in under an hour.
No servers to spin up, no SSL to configure. You give us the domain, we do the rest before your standup finishes.
The platform under your agency's brand.
Event agencies, PR firms and corporate hospitality teams use us as their white-label back-end. Each client gets a separate tenant with its own domain, branding and data. You invoice them under your name.
The agency owner who lost a retainer over one Powered By line.
A boutique event agency in Delhi was running a monthly retainer for a large hotel chain. Around ₹1.2 lakh a month for full event ops. They used a well-known event platform underneath, quietly. It worked. Until the hotel's corporate comms head opened a confirmation email and saw "Powered by [Other Platform]" in the footer.
Long uncomfortable meeting. The hotel felt misled. They thought they were paying the agency for a bespoke system. Retainer got cut in half at renewal. The agency called us that week.
The lesson for us was simple. Agencies and MICE firms don't want partial white-label. They want their brand end to end. Domain. Emails from their sender name. PDFs stamped only with their logo. No small text at the footer that gives the game away.
So the tenant model has zero SignupDesk mentions on the public side. Anywhere. Domain-based tenant resolution, per-tenant branding on every render, sender identity per tenant on outgoing mail, no watermarks on any generated PDF or PNG. The agency invoice can honestly say "our platform".
A Mumbai event agency onboarding a new client in 3 days.
- Day 1, morning. Client signs the agency contract. Agency logs into the super-admin panel, creates a new tenant "Aurora Hospitality", plan Pro, assigns owner email.
- Day 1, afternoon. Agency configures branding. Uploads Aurora's logo and favicon. Sets primary colour to #7a1734, secondary to #f4e9d5, accent to #d4af37. Uploads a hero banner. Adds tagline. Total time: 22 minutes.
- Day 2. Aurora's tech team adds a CNAME record: events.aurorahospitality.com pointing to our load balancer. DNS propagates in ~3 hours across Indian ISPs.
- Day 2, evening. Agency triggers SSL issuance in the super-admin panel. Let's Encrypt issues in about 90 seconds. HTTPS live.
- Day 3. Agency configures email sender identity: [email protected]. SPF and DKIM records added by Aurora's tech team. Test email lands in Gmail primary tab, no spam, no "on behalf of" hint.
- Day 3, evening. First event created. Registration goes live at events.aurorahospitality.com. Guests register, get pass emails from [email protected], download PDFs stamped only with Aurora's logo.
Nowhere in the entire attendee journey does the word SignupDesk appear. Not in the URL, not in the email headers, not in the footer, not on the pass. Aurora believes it's Aurora's platform. Because functionally, it is.
White-label event platforms compared.
For an agency running 8-12 client events a year, India 2026.
| Tool | Model / Cost | Notes | Verdict |
|---|---|---|---|
| Cvent (agency plan) | ₹8L - ₹18L / year | Enterprise-grade, partial white-label. Cvent branding still shows in places. | Rich, expensive, leaky |
| Hubilo agency | ₹6L - ₹12L / year | Better white-label than Cvent. Heavy onboarding per client. | Solid, slow to bring live |
| Eventbrite Organizer | 3.5% + ₹25 / ticket | Not really white-label. Eventbrite branded throughout. | Wrong tool for reseller model |
| SignupDesk multi-tenant | Flat platform fee | Unlimited tenants. Zero platform branding on public side. Day-3 launch. | Built for agency margins |
Vendor prices vary by region and negotiated discount. Ours is a flat platform fee regardless of client count.