One PDF per sponsor, 24 hours after your event. Booth scans, hot / warm / cold breakdown, top 12 leads ranked by seniority — plus an AI-drafted follow-up email for each lead they can send today. The proof of ROI you used to have to build in a spreadsheet at 11pm on Monday. Now it lands in the sponsor's inbox before they've cleared the airport.
Scan count alone lies. A booth that gave away free popcorn will "outperform" one that had a serious conversation with a VP of Engineering at a target account. The ROI report rebalances.
Seniority signal reads the designation — CEO, Founder and Chief titles get the biggest boost. VP and Vice President come next. Head-of and Director are mid-weight. Manager and Senior score lower but still count. Junior titles are recorded but rarely make the top-12 cut.
Category bonus adds points for VIP, sponsor and speaker registrations — attendees who paid to be there or who influenced others.
Rating and touches account for what happened at the booth. A 5-star rated conversation counts more than a badge swipe. Two visits count more than one.
The combined score is transparent — it prints on the PDF next to each lead, so sponsor and organiser can both see why person X ranked above person Y.
A scheduled command scans every event whose event date passed at least 24 hours ago. For any sponsor without a report yet, it generates + emails. Idempotent — safe to re-run.