AI moat · Sponsor

The reason sponsors
renew next year.

One PDF per sponsor, 24 hours after your event. Booth scans, hot / warm / cold breakdown, top 12 leads ranked by seniority — plus an AI-drafted follow-up email for each lead they can send today. The proof of ROI you used to have to build in a spreadsheet at 11pm on Monday. Now it lands in the sponsor's inbox before they've cleared the airport.

ROI · PDF
Razorpay — Platinum
128 scans · 94 unique · 22 hot leads
HOT · score 145
Aditi Rangan · CTO, Fintechly
Asked about volume pricing
Hi Aditi,
Great to meet you at TechSummit '26. Thanks for stopping by our booth — I'd love to set up a 20-minute call this week about the volume pricing you mentioned.

Warmly,
Rohit

Four things the sponsor's marketing head actually opens.

📊
Booth activity
Total scans, unique leads, hot / warm / cold split, average rating, scan-window start and end. The one-page summary the CMO forwards to finance.
🏆
Top 12 leads ranked
Scored on seniority (CEO, Founder, Chief > VP > Head > Manager), then category (VIP, sponsor, speaker), then booth rating and touch count. The people worth calling first.
AI-drafted follow-up
A 60-90 word personal email per top lead — references the event, their booth note, a soft next-step ask. Written by your configured Claude / OpenAI / Gemini chain.
🖨
Print-ready PDF
A4, brand-neutral, one page of stats + ~2-3 pages of ranked leads. Rendered by DomPDF, stored in tenant storage, downloadable any time.

Not just scan count — actual buying signal.

Scan count alone lies. A booth that gave away free popcorn will "outperform" one that had a serious conversation with a VP of Engineering at a target account. The ROI report rebalances.

Seniority signal reads the designation — CEO, Founder and Chief titles get the biggest boost. VP and Vice President come next. Head-of and Director are mid-weight. Manager and Senior score lower but still count. Junior titles are recorded but rarely make the top-12 cut.

Category bonus adds points for VIP, sponsor and speaker registrations — attendees who paid to be there or who influenced others.

Rating and touches account for what happened at the booth. A 5-star rated conversation counts more than a badge swipe. Two visits count more than one.

The combined score is transparent — it prints on the PDF next to each lead, so sponsor and organiser can both see why person X ranked above person Y.

Nightly at 03:00 IST, no button needed.

A scheduled command scans every event whose event date passed at least 24 hours ago. For any sponsor without a report yet, it generates + emails. Idempotent — safe to re-run.

24-hour delay
Enough time for late scans (last-day booth traffic) to land. Sponsors get the report while the event is still front-of-mind.
🔁
Manual re-run
Admin can regenerate any time from the Sponsor ROI page — new scans, new AI drafts, PDF overwritten in place.
📥
Manual email
Also a per-sponsor Email button. Useful when you want to check the PDF yourself before sending or resend after edits.

Where sponsor ROI matters most.

🏪
Sponsors self-serve their leads mid-event. The ROI report caps that view with a printable summary the CMO can forward.
🎫
Sponsor renewal at expos hinges on measurable ROI. This is the artifact that closes the renewal conversation.
🏛
Multi-tier sponsorship needs proof of tier value. Platinum saw 3× the leads Silver did — right there in the PDF.

Questions we get

How are the top 12 leads chosen?
Each booth scan gets a score from four signals: designation seniority (CEO, Founder, Chief roles score highest), attendee category (VIP, sponsor, speaker get a bonus), scan rating (1-5 stars from booth staff), and number of booth touches. The top 12 by combined score make the report.
Who writes the follow-up emails?
Your configured AI provider chain — Claude, OpenAI, Gemini or Groq, whichever is first-priority for your tenant. If the API is unreachable we fall back to a hand-written template. Every draft is 60-90 words, professional, one soft next-step ask.
Can I regenerate a report after more booth scans come in?
Yes. Click Regenerate on the admin page and the PDF is rebuilt from current scan data. The stored file is overwritten so the download link stays the same.
Do sponsors get the PDF automatically?
A nightly job at 03:00 IST emails the PDF to any sponsor whose event ended 24+ hours ago and who has not yet been sent one. You can also trigger email manually or disable auto-email per tenant.
What if a sponsor has zero booth scans?
No PDF gets generated. The admin sees "no booth scans" in the status column. Better than shipping an embarrassing empty report.
Send sponsors proof, not a thank-you email.
See the ROI PDF + top-lead ranking in 5 minutes.