Sponsor ROI

Give sponsors the lead list.
Charge them more next year.

Every sponsor and exhibitor gets their own portal. Scan attendee QRs at the booth to capture leads. Tag each lead hot, warm or cold, star-rate them, add a note, download the CSV. Turns "we ran your registration" into "we proved your booth was worth ₹4 lakh."

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Portal · Sponsor
42 leads captured
Meridian Labs · Platinum sponsor
14
🔥 HOT
19
WARM
9
COLD
Priya Nair
Meridian Labs · VP Product
🔥 Hot · ★★★★★
Rohit Sharma
Flipkart · SDE 3
Warm · ★★★☆☆
Two ways to capture

Scan at the booth, or add manually after a corridor chat.

Sponsors don't have to lose the "great conversation, forgot to swap cards" lead.

1
Sponsor logs in
Every exhibitor/sponsor gets a login. Portal opens on any phone browser, no app install.
2
Scan attendee QR
Attendee shows their pass. Sponsor phone reads the QR, lead is captured in under a second. Duplicate scans blocked automatically.
3
Or add manually
Met someone in the corridor? Type "priya" into search, pick the right Priya, tap Add. Same lead card, same qualify controls.
4
Qualify + follow up
Tag each lead hot/warm/cold, star-rate 1-5, add a note ("wants demo next Tuesday"). Filter by tag. Download CSV. Send follow-up.
The lead file finance actually pays for

Every field a sales team needs, none they don't.

Downloads as CSV. Import into HubSpot, Salesforce, a Google Sheet, whatever the sponsor uses.

📇
Full attendee card
Name, email, mobile, company, designation, city, ticket category, seat number. Everything the sponsor's SDR needs to reach out.
🏷
Sponsor's own qualification
Hot/warm/cold tag + 1-5 star rating. This is what makes the lead file useful — untagged CSVs get ignored.
📝
Freeform note
"Wants demo Tuesday", "his cousin is CTO at Zomato", "not decision maker but influencer". Context sales can act on.
🔍
Filter by tag
Sponsor's SDR opens the portal Monday, filters to "hot", follows up on the 14 that matter. Doesn't slog through 87 rows.
🚫
Duplicate blocked
Same attendee scanned twice? Portal shows "already captured" — no dupes in the CSV, no dupes in the pipeline.
🎗
Sponsor tier support
Platinum, Gold, Silver, Bronze — set on each sponsor. Shown in the portal header. Feeds the auto ROI report post-event.
Why we built it

Because "we scanned 200 badges" is not a lead file.

Sponsor renewal season. A telecom company had put ₹6 lakh into our client's conference. Post-event, our client sent them a spreadsheet: 187 attendee names, no qualification, no tags, no notes. The sponsor's marketing lead opened it, forwarded to the SDR team, and it died in someone's inbox. Renewal talks stalled. The sponsor didn't come back.

The problem wasn't the spreadsheet. It was that the SDR team couldn't tell which of the 187 were CFOs from banks (their ICP) and which were students. So they didn't follow up on anyone. So the sponsor got zero pipeline. So the sponsor thought the ₹6 lakh was wasted.

Now every sponsor has their own portal. When the sponsor's booth staff meets Priya from a bank, they tag her Hot + 5 stars + "wants pilot next quarter." When they meet Rohit the student, they tag him Cold + note "student, curious." The CSV that lands in the sponsor's inbox on Monday morning has 14 hot leads at the top, ranked by rating. Their SDR calls those 14. Pipeline. Renewal.

Our clients tell us this feature alone justifies a sponsor tier bump. Platinum-level tables now come with "your own leads portal + auto ROI report" — priced ₹1-2 lakh higher than the same table without it.

Pairs with

Modules that share the sponsor pipeline.

📱
QR Check-In
Booth scan uses the same signed-QR pipeline as gate check-in. Same signing scheme, same anti-forgery.
🎨
Branded QR Passes
Attendee's branded pass is what the sponsor scans. One QR does check-in, booth scan and networking.
📊
Admin Dashboard
Organiser sees leads-per-sponsor across all sponsors. Feeds the auto ROI report at close of event.

Questions we get

Do sponsors need an app?
No. The portal opens in any phone browser. Camera scanning uses html5-qrcode in the browser.
Can multiple booth staff use the same portal login?
Yes. Each sponsor has one login. Multiple staff members can be logged in on multiple devices at the same time. All leads roll up under one sponsor.
Can a sponsor add a lead without scanning?
Yes. Manual add lets them search the attendee list by name, email, mobile, or company and add the lead in one tap.
Does the sponsor see all attendees or only ones they scanned?
Only ones they scanned or manually added. Manual-add search returns attendees registered for the event, but sponsors don't get a copy of the whole list.
Can we set sponsor tiers?
Yes. Each sponsor has a tier field — Platinum, Gold, Silver, Bronze, whatever your event uses. Shown in their portal header and feeds the auto ROI report.
Prove sponsor ROI. Charge more next year.
See the sponsor portal live — logged in as one of your sponsors — in 15 minutes.
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