Sell the workshop, the dinner, the T-shirt
on the same page as the ticket.
Inline add-ons at checkout lift average order value 30–60% on paid events. Same cart, same GST invoice, same one-tap UPI. No second sales page, no follow-up email begging attendees to buy the workshop.
Anything worth adding to a paid ticket.
Two kinds — line items (like a T-shirt) and seatful (like a workshop with capacity).
Because the workshop always sold out five days too late.
Our first ticketed conference had a great side workshop — a design-systems session capped at 25 people, sold at ₹1,500. We announced it in the confirmation email. Two weeks of drip-nurture emails. A LinkedIn post from the workshop lead. By day of event we had sold 8 out of 25. The other 17 seats sat empty while a queue formed at reception because people found out about the workshop when they arrived and asked to buy in.
Every event we run has that story. A masterclass, a rooftop dinner, printed proceedings, a hoodie — something that people would happily add ₹500-₹3,000 for, that never gets the reach because it lives on a separate page nobody visits after they've bought the main ticket.
So we put add-ons on the same page as the ticket. Same cart. Same GST invoice. Same one-tap UPI. If the buyer is paying ₹5,000 for a ticket, adding a ₹1,500 workshop is one tap. The workshop sells out on Day 1 of ticket sales instead of Day 30.
On the last event we tested it on, add-ons drove 41% of total revenue.