Every registration
lands in your CRM in seconds.
Connect HubSpot, Zoho or Mailchimp with an API key. Pick the event triggers, map the fields, and every signup, check-in or RSVP shows up as a contact with the right tags. Failed pushes retry themselves.
Ten minutes from API key to first synced contact.
No Zapier bridge, no Make.com subscription. Native pushes with a mapping UI built for event data.
Built for the moments your CRM is not around.
Event day traffic spikes are when third-party APIs rate-limit. Our queue absorbs it and retries so your sales team never misses a lead.
One less subscription. Zero task limits on event day.
Zapier caps at 750 tasks on the ₹2k plan. A single 500-person conference blows through that in an hour once you count registrations, check-ins and session RSVPs.
The Zapier bill that blew up on demo day.
A B2B SaaS client in Bengaluru asked us for one thing: every registration into HubSpot, tagged by event, ready for their SDR team by 9am the next morning. Simple ask. We wired it up through Zapier. Cost was ₹2,000 a month.
Then they ran a webinar with 800 signups over 40 minutes. Zapier's ₹2k plan caps at 750 tasks. We hit the ceiling at signup 632. The remaining rows just... waited. Their SDR team spent Monday morning wondering why the pipeline looked light.
We tried the ₹6k Zapier plan next event. Same client, similar volume. This time it worked, but the cost per event landed at roughly ₹300 in Zapier fees alone. On 12 events a year, that's ₹36,000 for what should be a plumbing feature.
So we built native connectors. HubSpot, Zoho, Mailchimp direct. No middleware. Failed pushes retry themselves with backoff. No task cap, ever. If your CRM is down at 3am, the queue holds and drains when it's back.
A HubSpot-pipeline event, wired in 12 minutes.
- Setup, 4 minutes. Client pastes their HubSpot API key into the Integrations panel. Green tick appears. We list all their HubSpot contact properties, including custom ones like "lifecycle_stage_v2".
- Field mapping, 5 minutes. Registration form has 8 fields. Drag each to a HubSpot property. Name to firstname+lastname, company to company, "how did you hear" to a custom source field. Save.
- Trigger config, 3 minutes. Three triggers: on register (create contact, tag: "Event: Summit 2026 - Registered"), on check-in (add tag: "Attended"), on feedback submit (add tag: "Feedback given"). Client's SDR workflow already listens for these tags.
- Event day. Registrations flow in. Each hits HubSpot within 800ms of submit. Check-ins fire the "Attended" tag in real time. SDR sees at 6pm which prospects actually showed up.
- Next morning. Client's sales lead runs a HubSpot view: "Contacts with Attended tag + no follow-up scheduled". 214 rows. SDR queue for the week is built by 9.30am.
No Zapier bill. No task cap. No 3am pager because a webhook timed out.
Native integrations vs the middleware route.
For a mid-size B2B event program: 12 events a year, ~500 attendees each.
| Tool | Model / Cost | Notes | Verdict |
|---|---|---|---|
| Zapier | ₹2k - ₹15k / month | Task caps break on event day. Adds 3-8 sec latency. | Fine for small, dangerous at scale |
| Make.com | ₹1k - ₹8k / month | Cheaper than Zapier, still middleware. Ops per month capped. | Same failure mode, lower price |
| Cvent + Salesforce connector | ₹1.5L+ / year | Enterprise-grade, sold separately from base Cvent. | Overkill for most Indian MICE |
| SignupDesk native | Included | HubSpot, Zoho, Mailchimp direct. Auto-retry queue. No task limits. | Plumbing that never breaks |
Vendor prices vary by region and negotiated discount. Ours is included in the platform fee.